Grabbing a pizza on the way home from work often is an impulse purchase.
In hopes of helping commuters along MacCorkle Avenue make the decision for pizza, the Little Caesars store in the Spring Hill area employs Quintin Caldwell, as a sign dancer.
But there is much more to the 47-year-old Washington, D.C. native than meets the eye.
He has been bringing joy to thousands of travelers for about a year, but made his home in West Virginia seven years ago.
And Caldwell, a.k.a. Browwn Clowwn, is effective, according to store manager Chevawn Bethea.
"I can tell a difference (in business) when he is out there," she said. "I've had people tell me that they were going to go somewhere else (to eat), but they came in because of him.
"He was gone for about three weeks and people were calling and making sure he was coming back. They were worried about him. We hear a lot of honks and see a lot of waves.
"We love him. Everybody loves him."
Caldwell dresses in a clown wig, colorful pants and shoes while sporting his Little Caesars shirt and, of course, huge sign.
He waves, points, spins around and speaks to passing commuters – often adding a hearty "God bless you!"
"I started a foundation called Clowns for Christ, and witness through comedy," Caldwell explained. "I know God has a sense of humor – He created me."
"For the most part, people are really receptive," he added. "I always ask the Father to let me be a blessing to at least one person while I'm out here. It's not too complicated. I want to be pleasing to Him. And I want to draw people closer to Jesus.
"This is my ministry. This is my pulpit."
Promoting pizza just happens to be the platform.
"It's a two-fold blessing for (Little Caesars) as well," Caldwell stated. "When I hear about the responses they get, it blesses me, keeps me encouraged and touches my heart."